Resources and Publications

Survey

What Agencies Want: A View from the Other Side

Presentations/White Papers

4As – How to Become New Business Gladiators

The Power of Procurement in a Pitch

How to Win More, Better, Faster

Power Branding: Becoming the Best

Great Teams Get Better Advertising - Build Stronger Brands

Speaking Engagements

Joanne Davis is a sought out international speaker at industry and client events. She is a frequent speaker at many of the industry’s top associations: 4As; American Advertising Federation; Association of Directory Marketing; ANA (Association of National Advertisers) Festival of Media; IAA World Congress; ISM; Marketing Forum; Strategic Resources Institute.

Publications

Optimizing Client/Agency Relations

Optimizing Client/Agency Relations

By Joanne Davis

This ANA best seller is about best practices in client/agency relationships. It includes The Association of National Advertisers' first comprehensive benchmarking study on client/agency relations based on a quantitative survey with both advertisers and agencies (conducted in Jan.-Feb. 2004).

Read more

 

A Marketer’s Guide To Best Practices and Processes for Finding A New Agency

A Marketer’s Guide To Best Practices and Processes for Finding A New Agency

By Joanne Davis

A Marketer's Guide to Best Practices and Processes for Finding a New Agency includes checklists, timetables, and sample questionnaires for search stakeholders to utilize.



Read more

 

Agency Audits: How to Achieve Success

Agency Audits: How to Achieve Success

By Joanne Davis and Jane Twyon

In their new guidebook, Agency Audits: How to Achieve Success, industry experts, Joanne Davis and Jane Twyon, break the complex agency audit process down into simple, easy to follow steps. Davis and Twyon explore the different types of audits, the benefits and challenges of auditing, and what other marketers are doing when it comes to audits in this very thorough guidebook. It is also accompanied by online bonus materials, which allow interested readers to take a deeper dive into the world of agency audits.

Read more

 

Managing Your Media Organization

Managing Your Media Organization

By Jane Twyon

This best-selling publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both.

Read more